Breaking Brand (#2) “Using Design to Sell Your Brand”

This is the 2nd webinar in a free brand engagement series designed to guide small business owners towards sustaining and succeeding in their small businesses by:
1. understanding, 2. designing, 3. energizing, 4. communicating, and 5. strengthening their brand.

Topics include:
* The art of the design?
* Does it match your brand?
* Are you clear, consistent, compelling?
* How good designs reinforce business identity and valueSessions of this 5-part series are led by Pennsylvania artists/entrepreneurs, using a combination of creative thinking, authentic storytelling, engaging design/multimedia, and curated social media strategies to support small business efforts to transition to the “new normal” and the need for virtual and modified operations.Co-Sponsored by the Perry County Council of the Arts (PCCA) and Bucknell Small Business Development Center (SBDC)This workshop series was made possible through the Arts in Education Partnership of the Pennsylvania Council on the Arts (PCA), a state agency, and the National Endowment for the Arts, a federal agency. The PCA Arts in Education Partner in this region is Perry County Council of the Arts.